The initial concept of the project was done by WSW architects and the client chose GAJ to develop the design of this G+9 luxurious building complex located on the Palm Jumeirah.

The requirements of the project were for 250 apartments which includes 3 penthouses, parking for 400 cars and a landscaped podium with outdoor pools and landscaped features. The ground floor apartments have their own lawns which are screened off for privacy from the general facilities.

The design explores the full potential of this Palm crescent site creating a signature resort identity of the development while the creation of a continuous flow of form and space provides both a stimulating physical and a visual experience as residents move in and around the project.

Aiming to strike a balance between architectural expression and functional performance through innovative design and technical excellence, the result is a distinctive architectural solution that closely responds to the programmatic needs and aesthetical aspirations of the owners and client.

Project Details

  • Client: Palma Development
  • Location: Palm Jumeirah, Dubai, UAE
  • Type: Luxury Residences
  • Scope: Architecture | Interior Design
  • Year: 2014 – 2018 completed

The Serenia identity is a fusion of natural elements

Serenia promises an unrivalled lifestyle, inviting residents into a world of architectural excellence, contemporary interiors, an array of outdoor facilities and bespoke services. The Serenia identity is a fusion of natural elements – a vivid reflection of the environment in which it is situated. At first glance, we see the sun. As we look closer, we notice drops of water becoming waves as they radiate outwards.